Archives for posts with tag: aromatic

Our shop front and our website now feature our lovely new branding designed especially for us by John Baxter. We love the freshness of John’s work and think it fits so well with our range of products and the feel of our salon. Hope you agree!

John’s portfolio attracted my attention because I love “comic-book” references; and I am particularly inspired by his trademark watercolour and quirky illustrations.

Website John Baxter

Our new website header

John presented new work to me with an understated and dazzling originality. He travelled to the Totnes to meet me at the salon to discuss rebranding due to a new and natural product line I am now buying in and using with my clients.

The So Pure products from Keune have changed the working atmosphere in our shop through their natural perfumes which are calming and reminiscent of gardens. I wanted clients to see this particular “smell” and colour reflected in our salon designs. We discussed how to develop a new sensibility with illustrative pictures and logos somewhat like those that had caught my eye in his portfolio.

Front of salon Gill Goddard Hair

The front of the salon: Gill Goddard Hair

John took me right through redesigning my salon from beginning to end, and kept me up to date with the process sending emails and making phone calls. He was brilliant, supportive when I needed it and at the same time assertive in leading the way. The results are beautiful and amazing. All the printing nightmares I had had before were taken away as he managed the print formats and the delivery of cards and signs on time.

New Gill Goddard Hair Branding

Our beautiful new brand!

During the process, John was very flexible and un-possessive about his illustrations right up to the last minute – he was fine about ditching stuff I felt I couldn’t use and altering the shape and size I of stuff I loved and wanted to keep. I am in the exciting process of redecorating the interior of my salon with the finished spec. I’m so pleased with our new illustrations, logo, exterior colour and the finished result. The salon is now being noticed on a daily basis and people comment on the new designs – they are loved by staff and customers!


Keune “Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally.” Patrick SüskindPerfume: The Story of a Murderer 

It sounds like a marketing strategy to say that we have changed over from a system using sulphates and parabens to a gentle cleansing range of ecoproducts. But there is more to it than that. Through the power of odors we really have changed.  It all started way back when a customer asked me how I was reducing my carbon footprint. I knew her well so I held up my scissors in horror and told her the truth: hairdressers work with chemicals and formulas to restructure the look and feel of hair. And in doing so they’re not saving the planet!

We had already installed an efficient two part boiler for saving energy, but this got me thinking about changing to a more sustainable range of products. I started looking around at what was on the market. For us, chemical products had always been packaged as reliable formulas that would do what it said on the tin. That tin was finally recycled when I found the new range of Keune So Pure. It was a relief to find gentle natural formulas that could make hair shinier; give natural volume, and maintain colour. What I didn’t know at that stage was the positive effect that the new products’ would have on our team during the working day, as well as our customers.

To give you some early examples: a customer was gazing in the mirror at the shelves of mint green bottles behind me and she said “they make me want to go out and buy Creme de Menthe!”  The comment probably relates to her seniority in years and made me laugh because I knew exactly what she meant. Another customer remarked that she would like to buy the same smell as the one she had at the basin, meaning the So Pure Exfoliating Shampoo with extracts of lavender and tea tree.

We sometimes feel like we’re selling exotic food, like red pomegranates or brown star anise because we talk about food a lot, and somehow using these products reinforces that lovely feeling.

The experience of a deeply satisfying smell at a moment when you are vulnerable to another in the hairdressers definitely improves communications between stylist and customer. It is like eating and sharing something terrific like good food!

There’s no doubt; aromatic essential oils stimulate overriding feelings of wellbeing and health that can’t really be described here. Smells are emotive  and we have been surprised by how much we love So Pure and enjoy using the product range in our everyday work. It’s so light and gentle on the skin and we’ve realised in the change how important that is to our hands too.

What we know for sure is that the natural aromatics of So Pure have changed the dynamics of having a shampoo or other service at the basin. It’s because this range smells so good that everyone feels more relaxed. One and all enjoy it now when a customer is being shampooed – or when the So Pure Moulding Wax or amazing Argon oil is being applied. 

Many times, since bringing in this range, I’ve thought about the book ‘Perfume’ by Patrick Suskind and the effect the story had on me. That’s because it was the first time I understood the irresistible power of perfume. I like the quote above, and I hope the blog inspires you to try our new range!

P.s., Pop in and look, or try a luxury moisturising treatment. We offer a junior stylist cut and finish for £25!