Archives for posts with tag: Keune

Our shop front and our website now feature our lovely new branding designed especially for us by John Baxter. We love the freshness of John’s work and think it fits so well with our range of products and the feel of our salon. Hope you agree!

John’s portfolio attracted my attention because I love “comic-book” references; and I am particularly inspired by his trademark watercolour and quirky illustrations.

Website John Baxter

Our new website header

John presented new work to me with an understated and dazzling originality. He travelled to the Totnes to meet me at the salon to discuss rebranding due to a new and natural product line I am now buying in and using with my clients.

The So Pure products from Keune have changed the working atmosphere in our shop through their natural perfumes which are calming and reminiscent of gardens. I wanted clients to see this particular “smell” and colour reflected in our salon designs. We discussed how to develop a new sensibility with illustrative pictures and logos somewhat like those that had caught my eye in his portfolio.

Front of salon Gill Goddard Hair

The front of the salon: Gill Goddard Hair

John took me right through redesigning my salon from beginning to end, and kept me up to date with the process sending emails and making phone calls. He was brilliant, supportive when I needed it and at the same time assertive in leading the way. The results are beautiful and amazing. All the printing nightmares I had had before were taken away as he managed the print formats and the delivery of cards and signs on time.

New Gill Goddard Hair Branding

Our beautiful new brand!

During the process, John was very flexible and un-possessive about his illustrations right up to the last minute – he was fine about ditching stuff I felt I couldn’t use and altering the shape and size I of stuff I loved and wanted to keep. I am in the exciting process of redecorating the interior of my salon with the finished spec. I’m so pleased with our new illustrations, logo, exterior colour and the finished result. The salon is now being noticed on a daily basis and people comment on the new designs – they are loved by staff and customers!

Welcome to Amsterdam

It was a welcoming 21 degrees in Amsterdam. I sat outside in my shirtsleeves with a glass of wine by the canal with other salon owners from UK who had come together to visit Keune.

I recently spent a weekend in Amsterdam, courtesy of my products suppliers and Keune. Last year at Gill Goddard Hair we took a pretty massive step and changed our product range to So Pure from Keune. It was a great move and this trip has confirmed why I think that Keune is absolutely right for us and our customers.

This was not going to be my first visit to Amsterdam so I was excited in a really relaxed way. I am one of those people who like travelling a lot, but I get lost. I’m missing some pretty vital navigating and directional equipment. I do however know how to read the positive signs of a good company or organisation.  All the signs from the Keune family (and I know now why they call themselves a family) are great.

I love the Keune brochures, pictures and really love the products. So I imagined the weekend with them would be a positive and enhancing experience. It was!

Meeting (Mr) Keune

The Keune Factory

The Keune Factory

Our bus drew up to the Keune factory, which seems to double as a modernist Statement with a staircase entrance hall complete with show car, office, pristine canteen and eating area, lecture theatres and an amazing hair salon set up for cut, colour hair collections, photography and modelling.



At the entrance we met Editha, Star of the Show – the Educator come Hostess. She’s amazing, intelligent, quick witted, performic, informal and chatty. She guided us through the Keune product portfolio and collections like a pro public speaker. This dynamic approach to information and education is something I really appreciate. The enthusiasm is catching!

Me and Mr Keune

Me and Mr Keune!

We sat and watched a presentation about the company – from its beginning to its flourishing contemporary place in the global hair market. Even more amazing than the history is that for the involvement of the Keune family. The grandson of the founder, Mr George Keune has a house attached to the factory and is available for the staff 24/7 or so it seems. A strong dedication to the business and its evolution.


Demos at Keune

Two hair educators appeared on stage and we are treated to cut and colour processes. Then it was time for lunch. Back down in the canteen I could hardly believe how good the food was – obviously cooked from scratch and really healthy!

Highlights and dizzy heights 

Hearing all about the Keune processes

Hearing all about the Keune processes

Back to our itinerary and for me it was the highlight of the trip: a tour around the factory. It sounds dead boring but this is no ordinary factory. For a start the Keune company employs 17 people with learning difficulties who work five days a week on light manual labour. They know everybody and everybody knows them.

Smelling the delicious Keune products

Smelling the delicious Keune products

Editha explains the many processes that will eventually end up in our salons as tubes of colour, perm, shampoo and conditioner. Thousands of tubes and bottles of product are produced each day and the factory workers do shifts to meet the demand. We visit a section where the essential oils are stored in a funny dry airless way where if we stay too long we will start talking with a funny voice.

Up high with Keune

Up high with Keune

We visit the lab where scientists are constantly testing and evolving this natural range of products. We visit an area across the road similar to the loading bays in Ikea Bristol. Before I know it I’m up in the ceiling in a fork-lift truck, four times the height of my house with a strange man at the controls!

One microphone, a table-top and a whole lot of food

After our return to the hotel and many, many photographs and documentation notes, we changed for the evening meal at an amazing karaoke bar. Again no ordinary karaoke or food!

The Dutch are fab – they know how to make an evening meal really special. All the waiters are singers and the maître d’ welcomes our party of British people to the table by announcing an “eighties” hits night.

Amsterdam meal

Delicious food, great company

They began a tradition of shared food. Every four places along the table there is a delicious tapas starter. Then spaghetti fongoli followed by Ice cream and cake dessert. They even catered for gluten-free guests, cooking a special meal. Every 15 minutes a waiter sings with a microphone – and it’s not the champagne flowing – they really are excellent singers.

By the end of the evening the salon owners all know each other really well and some of us have even danced on the tables to roars of delight from the other guests!

Coming home with a thank you

In the morning I found a café of the beaten track where a Dutch man cooked us double eggs and bacon with strong coffee. We all sat in companionable silence. I reviewed my trip and wrote up my notes. It had been all at once exhilarating and inspirational. I can’t really complain about being on my feet all day in the salon at home now I know about this fast pace and great workforce all behind the scenes at Keune making the exceptional products we work with everyday!

Thanks Lee and Gary, everyone was looked after us including Editha, Mr Keune and his team and the other companies involved with the trip. I had a great time, and it will bring fresh insights to my salon in deepest south west Devon. X



We have been asking the team in salon about celebrity hair. How they would style it and what they would talk about with those precious private minutes with that person in the chair! Here is Hanna on a Desperate Housewife:

Hanna at Gill Goddard Hair

Hanna at Gill Goddard Hair

Whose hair would you like to do?

Bree van de Kamp (aka Marcia Cross)

Why do you want to do her hair?

Because it’s such an unusual colour!

What style you recommend for which occasion?

I would colour it and cut it shorter – into a sharp bob I think. Because she has such sharp features, she would look good with a defined cut, ready for a film premiere or unveiling of a new show.

What sort of outfit would complement the style you would recommend?

A gorgeous dress that is off the shoulder or not too busy around the neck to show off the new cut.

Which of the Keune So Pure products would you recommend for their hair?

Keune So Pure colour care shampoo and conditioner – to keep the colour vibrant. Air Foam Strong – to give the hair some hold & body when blow-drying.

What would you talk about during her time in the chair?

I would ask her about her career and filming desperate housewives because it was one of my favourite programmes!

Keune “Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally.” Patrick SüskindPerfume: The Story of a Murderer 

It sounds like a marketing strategy to say that we have changed over from a system using sulphates and parabens to a gentle cleansing range of ecoproducts. But there is more to it than that. Through the power of odors we really have changed.  It all started way back when a customer asked me how I was reducing my carbon footprint. I knew her well so I held up my scissors in horror and told her the truth: hairdressers work with chemicals and formulas to restructure the look and feel of hair. And in doing so they’re not saving the planet!

We had already installed an efficient two part boiler for saving energy, but this got me thinking about changing to a more sustainable range of products. I started looking around at what was on the market. For us, chemical products had always been packaged as reliable formulas that would do what it said on the tin. That tin was finally recycled when I found the new range of Keune So Pure. It was a relief to find gentle natural formulas that could make hair shinier; give natural volume, and maintain colour. What I didn’t know at that stage was the positive effect that the new products’ would have on our team during the working day, as well as our customers.

To give you some early examples: a customer was gazing in the mirror at the shelves of mint green bottles behind me and she said “they make me want to go out and buy Creme de Menthe!”  The comment probably relates to her seniority in years and made me laugh because I knew exactly what she meant. Another customer remarked that she would like to buy the same smell as the one she had at the basin, meaning the So Pure Exfoliating Shampoo with extracts of lavender and tea tree.

We sometimes feel like we’re selling exotic food, like red pomegranates or brown star anise because we talk about food a lot, and somehow using these products reinforces that lovely feeling.

The experience of a deeply satisfying smell at a moment when you are vulnerable to another in the hairdressers definitely improves communications between stylist and customer. It is like eating and sharing something terrific like good food!

There’s no doubt; aromatic essential oils stimulate overriding feelings of wellbeing and health that can’t really be described here. Smells are emotive  and we have been surprised by how much we love So Pure and enjoy using the product range in our everyday work. It’s so light and gentle on the skin and we’ve realised in the change how important that is to our hands too.

What we know for sure is that the natural aromatics of So Pure have changed the dynamics of having a shampoo or other service at the basin. It’s because this range smells so good that everyone feels more relaxed. One and all enjoy it now when a customer is being shampooed – or when the So Pure Moulding Wax or amazing Argon oil is being applied. 

Many times, since bringing in this range, I’ve thought about the book ‘Perfume’ by Patrick Suskind and the effect the story had on me. That’s because it was the first time I understood the irresistible power of perfume. I like the quote above, and I hope the blog inspires you to try our new range!

P.s., Pop in and look, or try a luxury moisturising treatment. We offer a junior stylist cut and finish for £25!

So Pure by Keune, Molding Mud

So Pure by Keune, Molding Mud

Gill knows that I don’t like product in my hair. In fact, it took me several years to move to moose to style and finish (and then only for special occasions). My hair loses its life so easily. And synthetic products do this the quickest in my case.

So when Gill showed me the Moulding Mud from Keune So Pure range my eyes narrowed. I looked in the mirror at another fabulous cut from Gill, and a colour from Hanna, and said – ‘oh go on then’. The products from Keune smell so good, and the cut so neat that what could possibly go wrong? Gill had told me about So Pure and I knew this was one of the most natural professional hair care ranges in the business.

In fact I took a pot of the Keune So Pure Moulding Mud home. And this is what I have to report:

  • This is the first hair styling product I have used that is in fact neither waxy, synthetic or drippy!
  • It actually does help you style at home
  • …. It actually does help you style in 10 seconds (result with small kids around)
  • It stays and works (even after a trip out in that fine morning mist that is a Totnes special)
  • I can brush my hair at night, sleep on it and get up with reasonable hair for a day out
  • It smells lush…. Really, you only have to smell it to know the ingredients (lovely soft orange)
  • You only need a teeny-tiny bit on the hair to have effect (value for money, I say)

So next time I am in I will be picking up more of these Keune So Pure deliciousnesses. A quite hair-yummy range. And my aversion to product is, well, disappearing in a burst of orange-scented mud!


Anna Lodge, Customer since 2007

Keune So Pure on our shelves in salon

Keune So Pure on our shelves in salon

We recently launched as the flagship salon for Keune So Pure in Devon. It is fantastic to have a new range of professional products in salon. Especially as the values of the Keune company and So Pure range resonate so well with our own.

Gill Goddard Hair is a family run business. Keune functions as a co-operative rather than as a hierarchical company and are special as they are one of the few independent companies in the giant world of hair styling and the professional hair industry.

As a salon we are absolutely passionate about professional and creative hairstyling. So is Keune – take a look at this video to see more. The So Pure Natural Balance range is chemical free; kinder to our stylists and our customers. We have always sourced high quality products, the So Pure Range guarantees an environmentally friendly product without parabens and sulphates, with essential oils at their heart.

I can hear you asking what are parabens and sulphates and what do they mean to you and to us?

Parabens are chemical preservatives derived from oil and we are, at present, wary of their effect on us. Sulphates are very harsh chemical foaming agents. This can result in stress to our hair and skin.  

So what makes these natural organic products offered in the Keune So Pure range as effective?

The answer lies in a greater understanding of the effective action of mild detergents as cleansers and purifiers.  Unlike most hair products that use chemical solutions, So Pure uses the qualities of nature’s gentle cleansing, exfoliating and moisturising ingredients protecting the hair and scalp from the elements of colouring, sun and wind exposure and ultimately drying out.  Rather than invent an artificial solution to the problem Keune have developed a concept that is complimentary to nature. This also supports the demands of our environmental footprint and increasing need to address sustainability in our busy lives.

The basis of the concept of So Pure products is the use of essential oils derived from herbs, flowers, fruit and roots. Cooling mint, Calming lavender and Energising ginger are part of the range for oily and sensitive scalps and fine hair that needs volume. The emphasis is much more about the products complementing our health and wellbeing.

Why should customers buy professional products?

Professional products are always designed to enable the expert stylist to prescribe particular treatments for individual customers with specific lifestyles and needs. Generic shampoos and conditioners can be harsh chemical reproductions of professional products. They aren’t able to address the condition of the hair and scalp without further damage and overload.

After six years of using luxury products made by a multinational, we are delighted to welcome the So Pure from Keune in salon. We are also, in this way, re-affirming our commitment to sustainable business practices and to using and marketing much more sustainable natural products. Come in and try them. You will love them.